Sans Normal Afmoy 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Elisar DT' and 'Elisar DT Infant' by DTP Types, 'Mato Sans' by Picador, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Comenia Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, interfaces, signage, posters, modern, sporty, friendly, dynamic, clean, emphasis, momentum, clarity, modern utility, versatility, oblique, monoline, rounded, open apertures, humanist.
A clean, oblique sans with monoline strokes and softly rounded terminals. Curves are smooth and generously open, giving counters plenty of air while keeping a compact, efficient rhythm. The italic slant is consistent across capitals, lowercase, and figures, with subtly varied glyph widths that keep words lively without looking irregular. Overall proportions feel balanced and legible, with straightforward construction and minimal ornamentation.
Works well for branding and display typography that benefits from motion and clarity, such as sports or tech identities, packaging, and promotional headlines. Its clean construction and open forms also make it a strong option for UI labels, navigation, and short text in digital products. It can serve in signage or wayfinding where an oblique emphasis is desirable without sacrificing legibility.
The tone is contemporary and energetic, with the slant adding forward motion and a slightly sporty attitude. Rounded shapes and open forms keep it approachable rather than aggressive, making it feel friendly and practical. The overall impression is crisp and functional, suited to modern interfaces and brand systems.
The design appears intended to deliver a straightforward, modern sans with an always-italic voice—adding emphasis and momentum while remaining versatile. It prioritizes clear letterforms, smooth geometry, and a cohesive slanted rhythm so it can function as a contemporary workhorse for both branding and interface contexts.
The numerals match the oblique stance and share the same smooth, rounded geometry, helping mixed alphanumeric strings feel cohesive. Uppercase forms stay simple and sturdy, while the lowercase maintains clarity through open shapes and restrained detailing, supporting steady readability at a range of sizes.