Sans Superellipse Uhky 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Vito' by Dots&Stripes Type and 'Bantat' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, industrial, sporty, techy, confident, retro, impact, display, modernism, approachability, brand voice, blocky, rounded, squarish, compact, geometric.
A heavy, geometric sans built from squarish, rounded-rectangle forms. Curves are flattened into broad arcs and corners are consistently softened, producing superellipse-like bowls in letters such as O, Q, and D. Strokes are uniform with minimal modulation, terminals tend to be blunt, and counters are compact for a dense, poster-friendly color. The lowercase is sturdy and compact with short-looking ascenders/descenders, while figures and capitals keep the same blocky rhythm; diagonals (V, W, X, Y) are straight and forceful, and the overall texture is tight and solid.
Best suited to headlines, signage, and short bursts of text where strong shapes and a solid typographic block are desired. It works well for sports identities, product branding, packaging, and tech or industrial-themed graphics, and can also support UI labels or badges when set with ample size and spacing.
The tone is assertive and functional, with a contemporary tech-and-equipment feel. Its rounded-square geometry adds a friendly, game-like softness to an otherwise industrial, high-impact presence, reading as sporty and slightly retro-futuristic.
Likely designed to deliver maximum impact with a cohesive rounded-rect geometry, balancing toughness and approachability. The goal appears to be a bold display voice that remains clean and contemporary while nodding to retro sports and tech aesthetics.
The design emphasizes strong silhouettes and legibility at large sizes, with noticeably squared bowls and apertures that stay relatively closed as the weight increases. The spacing and shapes create a compact, impactful line that favors headlines over delicate settings.