Sans Superellipse Jikef 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, kids media, playful, chunky, retro, friendly, toy-like, impact, playfulness, retro flavor, friendly tone, geometric softness, rounded, blocky, soft corners, bubbly, cartoonish.
A heavy, rounded sans with broad proportions and a soft, superelliptical construction. Strokes are thick and even, with rounded-rectangle counters and terminals that feel cut from a single rubbery slab. The outlines show gentle irregularity and a slightly wavy baseline/shoulder behavior that adds a handmade, off-kilter rhythm without turning into a script. Openings are relatively tight and counters are compact, giving the face a dense, graphic texture in text.
Best suited to display settings where impact and character are priorities—posters, headlines, product packaging, logos, and playful branding systems. It also works well for short bursts of text in kids-focused, casual, or retro-themed materials, especially at larger sizes where the interior shapes stay clear.
The overall tone is upbeat and approachable, with a playful, cartoon-forward personality. Its chunky silhouettes and softened corners read as youthful and informal, evoking retro display lettering and toy/packaging graphics more than editorial typography.
The design appears intended to deliver maximum visual weight with a friendly, geometric softness—turning rounded rectangles and compact counters into bold, easily recognizable letter silhouettes. The subtle irregularity suggests a desire for a human, animated feel while keeping a clean sans foundation.
The uppercase and numerals are especially geometric and sign-like, while the lowercase keeps the same rounded-box logic with simplified joins and short apertures. In running text, the strong black shapes and compact counters create a lively, bouncy color that benefits from generous spacing and larger sizes.