Sans Normal Ohbel 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Urania' by Hoftype, 'Monto Grotesk' by Lucas Tillian, 'PT Root' by ParaType, 'Identidad' by Punchform, 'Ordina' by Schriftlabor, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, modern, friendly, punchy, utilitarian, impact, clarity, modernity, approachability, geometric, rounded, compact apertures, large counters, clean terminals.
A heavy, geometric sans with broad proportions and smooth, near-circular curves. Stroke weight is uniform with minimal contrast, and terminals are cleanly cut, producing a solid, blocky silhouette. Counters stay open despite the weight, while several forms show compact apertures and tight joins that emphasize density and impact. Overall spacing reads sturdy and even, with a steady rhythm in both uppercase and lowercase.
Best suited for display typography where weight and width can carry emphasis—headlines, brand marks, packaging, posters, and short UI or signage labels. It can work for brief paragraphs at larger sizes, but the dense strokes and tight apertures are most effective when used for prominent, high-contrast text.
The tone is direct and assertive, with a contemporary, no-nonsense presence. Rounded geometry softens the mass, keeping it approachable rather than harsh, which helps it feel friendly and mainstream. The overall effect is energetic and promotional, suited to attention-grabbing messages.
The design appears intended to deliver maximum impact with clean, geometric construction and dependable legibility. It prioritizes strong silhouettes and even texture, aiming for a contemporary, versatile voice that feels both robust and approachable.
Uppercase forms appear especially strong and stable, while lowercase maintains a straightforward, single-story feel where applicable, supporting quick recognition at display sizes. Numerals are similarly bold and simple, matching the letterforms with consistent weight and rounded construction.