Sans Normal Lanuv 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'Aestetico' by Latinotype, 'Internacional' by Los Andes, and 'Lens Grotesk' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, dynamic, modern, punchy, impact, motion, modern branding, emphasis, clarity, slanted, compact counters, rounded, sturdy, smooth.
A heavy, slanted sans with broad proportions and smooth, rounded joins. Strokes are consistently thick with minimal contrast, producing compact internal counters and strong silhouettes. Curved letters lean on near-circular bowls and soft terminals, while diagonals in forms like A, K, V, W, X, and Y create a forward-tilting rhythm. Spacing appears firm and efficient, with numerals and capitals matching the same robust, simplified construction for an even, blocky texture in text.
Best suited for headlines, short statements, and display settings where strong presence and fast readability matter. It works well for sports and lifestyle branding, packaging callouts, and signage or UI moments that need bold emphasis; for long-form text it will be most comfortable at larger sizes due to its dense, heavy color.
The overall tone is energetic and assertive, with a forward motion that feels sporty and contemporary. Its bulk and slant read as confident and attention-seeking, suited to messages that need impact more than subtlety.
The design appears intended as a high-impact display sans that balances geometric roundness with a forward slant to convey motion and strength. Its simplified, sturdy letterforms prioritize immediacy and consistency across caps, lowercase, and figures for branding-forward typography.
The lowercase shows simplified, geometric shapes with tight apertures on letters like e and s, and a single-storey a, reinforcing an informal, modern voice. The figures are bold and rounded, with an especially solid presence in 8 and 9, supporting clear, high-impact number setting.