Sans Normal Wadif 15 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, children’s, headlines, posters, friendly, playful, casual, approachable, lively, friendliness, approachability, handmade feel, cheerful tone, modern casual, rounded, soft, bouncy, informal, humanist.
A rounded sans with soft terminals and gently irregular, hand-drawn-like stroke behavior. Curves dominate the construction, with subtly flattened joins and slightly asymmetric shapes that keep the rhythm lively without sacrificing clarity. Counters are generally open and generous, and many forms lean on circular bowls and arced shoulders, while straight strokes remain softly squared rather than rigid. Numerals follow the same easygoing, rounded logic, with simple silhouettes and smooth, continuous curves.
Well-suited to branding systems that want an approachable voice, as well as packaging, posters, and promotional headlines where warmth and informality are assets. It can also work for children’s materials and casual editorial callouts, and for friendly UI labels or onboarding copy where a softer tone is desired.
The overall tone is warm and personable, reading more conversational than corporate. Its slight wobble and softened geometry suggest a handmade sensibility, giving text a friendly, kidlit-adjacent charm while still staying legible in continuous reading.
Likely designed to deliver a cheerful, human feel within a clean sans framework—combining simple, rounded geometry with subtle irregularities to avoid a sterile, purely geometric impression. The intent reads as approachable and contemporary, prioritizing character and friendliness over strict precision.
Spacing appears comfortably loose, helping the rounded shapes avoid clumping in words. Distinctive, simplified forms (notably in the lowercase and the curved uppercase) add character that stands out in headings and short UI labels, while the consistent softness keeps long passages from feeling sharp or technical.