Sans Normal Waroy 7 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, children's media, playful, friendly, quirky, retro, casual, approachability, whimsy, display impact, brand warmth, retro charm, rounded, soft, bouncy, hand-drawn, compact.
A compact, rounded sans with heavy, even stroke weight and softly blunted terminals. Curves are generously inflated and corners are eased, giving letters a pillowy silhouette and a slightly hand-drawn regularity. Proportions feel tight and vertically oriented, with small apertures in characters like C, S, and e, and simplified, sturdy construction in diagonals and joins. Numerals follow the same softened geometry, with clear, chunky shapes and minimal interior detailing.
Best used for headlines, short blocks of copy, and attention-grabbing UI or marketing moments where a warm, playful voice is needed. It can work well on packaging and brand marks that benefit from soft geometry and strong presence, and it is especially effective in kid-friendly or casual editorial settings.
The font reads as approachable and lighthearted, with a quirky, retro-leaning charm. Its rounded forms and slightly bouncy rhythm create an informal tone that feels friendly rather than technical, making it well suited to upbeat or whimsical messaging.
The design appears intended to deliver a bold, friendly sans voice with rounded, softened forms and a compact footprint. It prioritizes personality and impact over neutrality, aiming for a charming, approachable look that stays legible while feeling informal and distinctive.
Text samples show strong color and consistent spacing, producing a dense, poster-like texture. The combination of narrow proportions and heavy strokes makes counters and apertures relatively tight, which adds punch at display sizes and can feel busier in long passages.