Sans Superellipse Jumu 13 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, techy, tough, retro, impact, brand voice, display clarity, geometric styling, rounded corners, blocky, compact, stencil-like, squared curves.
A heavy, compact sans built from squared-off forms with generously rounded corners, giving curves a superellipse feel rather than true circles. Strokes are thick and confident, with small, tightly controlled counters and frequent squared apertures that keep the silhouettes dense. Terminals tend to be flat and blunt, and many joins are simplified into strong right angles, producing a sturdy, engineered rhythm. The overall texture is dark and punchy, with letterforms that read as geometric blocks rather than calligraphic shapes.
Best suited to display settings where dense, high-impact shapes are an advantage: posters, bold editorial headlines, sports branding, product packaging, and wayfinding or signage. It can also work for UI badges, labels, and short callouts where a strong, blocky voice is desired, but it’s less appropriate for long-form text at small sizes due to its heavy color and tight counters.
The font projects a tough, utilitarian attitude with a sporty, headline-forward energy. Its rounded-rectangle geometry adds a friendly softness to an otherwise industrial voice, creating a feel that’s simultaneously mechanical and approachable. The tone leans retro-tech and scoreboard-like, emphasizing impact over subtlety.
The design appears intended to deliver maximum visual impact through compact, rounded-rectangular geometry and simplified construction. It prioritizes strong silhouette recognition and a consistent, engineered rhythm, targeting modern display use with a sporty/industrial edge.
Distinctive, boxy counters and notches create a slightly stencil-like impression in places, adding character and helping differentiate similar shapes at display sizes. The numerals match the uppercase in weight and presence, reinforcing a cohesive, sign-ready system.