Sans Normal Tylij 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FS Blake' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, retro, bold, impact, approachability, display legibility, retro nod, rounded, soft corners, compact, stout, high impact.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are full and smooth with softened corners, while counters stay relatively open for the weight. Terminals read mostly blunt and clean, with a slightly playful, bulbous rhythm across rounds like C, G, O, and S. The lowercase is sturdy and simplified, with single-storey forms (notably a and g) and short, stable extenders that keep the texture dense and uniform.
Best suited to display applications such as headlines, posters, packaging, and bold brand moments where immediate impact is needed. It also works well for signage and simple UI callouts at larger sizes, where the rounded shapes and open counters help maintain clarity.
The overall tone is warm and approachable, delivering a strong, poster-like presence without feeling aggressive. Its rounded geometry gives it a cheerful, mid-century-inspired friendliness that suits energetic, casual messaging.
Designed to provide a confident, high-impact sans that remains friendly through rounded construction and simplified, highly legible shapes. The intent appears to balance strong presence with an inviting, informal character for contemporary or retro-leaning display typography.
In text, the dark color and tight internal spacing create a solid blocky texture that favors short lines and large sizes. The numerals match the letterforms in weight and roundness, reinforcing a consistent, display-first voice.