Sans Normal Bumay 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, product branding, signage, modern, neutral, clean, friendly, straightforward, clarity, versatility, modernity, neutrality, legibility, rounded, geometric, open forms, even rhythm, crisp terminals.
A clean, rounded sans with geometric construction and smooth, near-circular bowls. Strokes stay even and calm, with minimal modulation and crisp, mostly straight terminals. Curves are generous and consistent across counters, producing open apertures and a steady reading rhythm. Proportions feel balanced and contemporary, with clear differentiation between similar shapes in the alphabet and numerals.
This font is well suited to interface copy, product and web typography, and general-purpose editorial use where consistent texture and clear forms matter. Its neutral geometry also works for straightforward branding, wayfinding, and labels that need to stay legible at a range of sizes.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded curves and open counters. It reads as practical and unshowy, prioritizing clarity over personality, while still feeling approachable rather than clinical.
The design appears intended as a versatile, contemporary sans for everyday reading and system-like clarity, using rounded geometry and open shapes to maintain legibility and a calm typographic color.
In text, the letterforms hold together with a uniform color and predictable spacing, making paragraphs look orderly and composed. The uppercase has a stable, architectural presence, while the lowercase keeps the texture smooth and unobtrusive.