Sans Normal Bobud 20 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, presentations, editorial, clean, neutral, modern, friendly, utilitarian, clarity, versatility, modernization, system-friendly, geometric, open apertures, rounded bowls, plain terminals, even rhythm.
This typeface is a straightforward sans with largely geometric construction and smooth, continuous curves. Strokes are even and calm, with minimal modulation and predominantly plain, straight-cut terminals. Uppercase forms are simple and legible, with broad circular bowls (C, O, Q) and a clean, compact G; the lowercase uses a single-storey a and g, reinforcing a contemporary, uncluttered feel. Spacing reads balanced and steady in text, producing an even color without looking dense or overly loose.
Well-suited to interface copy, product and brand system typography, and general-purpose display in layouts where clean legibility is essential. It also works effectively for headings and short paragraphs in presentations, marketing pages, and straightforward editorial applications.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry and simple lowercase give it a slightly friendly, accessible feel while remaining practical and businesslike.
The design appears aimed at a dependable, general-purpose sans that reads cleanly across sizes and contexts. Its geometric underpinning and simplified lowercase forms suggest an intention to balance modernity with broad, no-surprises usability.
Counters and apertures stay open at text sizes, helping maintain clarity in mixed-case settings. The numerals match the letterforms in simplicity and weight, supporting consistent typographic color across alphanumeric content.