Slab Square Posy 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'College Game JNL' by Jeff Levine and 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, signage, logos, packaging, western, poster, rugged, retro, industrial, impact, vintage flair, rugged display, brand voice, blocky, angular, chiseled, square serif, condensed.
A dense, block-built slab serif with sharply cut, polygonal contours and flat terminals. Strokes are heavy and even, with squared-off serifs and frequent inward notches that create a carved, stencil-like impression without true breaks. Counters are compact and geometric, and the narrow proportions stack verticals tightly, producing a forceful, high-impact texture. The lowercase maintains a tall, sturdy structure with minimal curvature, matching the uppercase’s rigid, architectural rhythm.
Best suited to display settings where its heavy slabs and condensed build can deliver immediate impact—posters, headlines, storefront-style signage, labels, and logo wordmarks. It can work for short bursts of copy at larger sizes, but the dense interior space and angular detailing make it less comfortable for long reading at small sizes.
The overall tone is bold and workmanlike, evoking old placards, frontier signage, and utilitarian print. Its angular cuts and chunky slabs give it a rugged, slightly theatrical character that reads as vintage and assertive rather than refined.
The design appears intended to reinterpret classic slab-serif display lettering with a more carved, faceted construction, prioritizing presence and a vintage-sign aesthetic. Its geometry and notched detailing suggest an aim for bold legibility and a distinctive, emblematic silhouette in branding and titles.
The face relies on consistent straight edges and abrupt corners, with only small, controlled curves where necessary. In text, the tight counters and strong vertical emphasis create a dark, compact color that benefits from generous tracking and larger sizes.