Sans Normal Pubah 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bio Sans Soft' by Dharma Type, 'Corelia' by Hurufatfont, 'Sebino Soft' by Nine Font, 'Core Sans ES' by S-Core, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, friendly, chunky, retro, bouncy, approachability, high impact, playfulness, retro display, informality, rounded, soft, bubble, cartoonish, heavy.
A heavy, rounded sans with smooth, inflated strokes and broadly circular counters. Terminals are softened and corners are generously radiused, giving letters a molded, almost cut-out feel. Curves dominate the construction, while straights are slightly bowed and simplified, producing a gently uneven, hand-drawn rhythm. The lowercase is compact and sturdy, with single-storey forms (notably a and g) and short, stout extenders; the dot on i/j is round and prominent. Numerals are similarly bulbous and geometric, with simple, high-impact silhouettes designed to read at a glance.
Best suited to display roles such as headlines, posters, packaging, and logo wordmarks where a cheerful, bold presence is desired. It also works well for children’s materials, casual signage, and social graphics, especially when set with ample tracking and generous line spacing.
The overall tone is upbeat and approachable, with a cartoon-like warmth that feels informal and expressive. Its chunky shapes and springy rhythm evoke a retro display sensibility suited to lighthearted, attention-grabbing messages.
The design appears intended to deliver maximum visual impact through thick, rounded forms and simplified geometry, prioritizing friendliness and immediacy over typographic neutrality. Its soft terminals and bouncy rhythm suggest a deliberate aim for approachable branding and playful display typography.
At text sizes the dense weight and rounded joins create a strong color on the page, making spacing and line length important for comfort. The softened shapes favor friendly branding and short statements over long-form reading, and the simplified interior spaces help maintain recognition in tight settings.