Sans Normal Puluz 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans C' and 'Core Sans CR' by S-Core and 'Caros' and 'Caros Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, soft, approachable, approachability, impact, simplicity, playfulness, rounded, bubblelike, blunt terminals, compact, high impact.
This typeface uses heavy, rounded strokes with soft corners and blunt terminals, creating a smooth, cushiony silhouette throughout. Curves are broad and circular (notably in O, C, and G), while straight elements are slightly softened rather than rigid, giving an overall forgiving geometry. Counters are relatively small for the weight, and joins are sturdy, which helps the letters read as solid blocks of color. Lowercase forms are simple and sturdy with single-storey a and g, a compact r, and a short-armed t; figures are similarly rounded and bold, with generous curvature and minimal detailing.
Best suited to display applications where a bold, friendly voice is needed—headlines, posters, packaging, and storefront or wayfinding signage. It can work well for brand marks, product names, and short calls-to-action where its rounded mass and simple forms remain legible at larger sizes.
The overall tone is warm and informal, with a playful, almost "bubble" friendliness that feels welcoming rather than technical. Its dense, rounded shapes suggest a kid-friendly or lighthearted personality while still staying clean and modern.
The design appears intended to deliver maximum visual impact with an approachable, rounded character. By simplifying letter structures and emphasizing soft geometry, it aims to feel modern and friendly while maintaining strong readability in short, prominent text.
Spacing in the sample text reads comfortably open for such a heavy design, helping prevent letters from clumping at display sizes. The design leans on consistent rounding and simplified construction, prioritizing strong silhouette recognition over fine internal detail.