Sans Superellipse Upry 14 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, logos, posters, packaging, sports branding, techno, futuristic, industrial, sporty, bold, impact, modernity, modularity, branding, display, rounded, squared, geometric, compact, blocky.
A heavy, geometric sans with rounded-rectangle construction and strongly blunted corners. Curves resolve into superellipse-like bowls, while straight strokes stay firm and planar, creating a consistent, engineered feel. Counters are relatively tight and apertures are often narrow, giving the face a compact, dense color at text sizes. The lowercase is built on a large x-height with short ascenders and descenders, and the overall rhythm leans toward sturdy, modular shapes rather than calligraphic flow.
Best suited to short-form display work where weight and width can dominate the layout—headlines, poster typography, branding marks, apparel graphics, packaging, and UI hero text. It can also work for signage or labels when the generous x-height is helpful, though the tight counters suggest avoiding long passages at small sizes.
The tone is assertive and contemporary, evoking sci‑fi interfaces, motorsport graphics, and industrial labeling. Its softened corners keep it from feeling harsh, but the mass and closed forms still read as confident and high-impact.
The design appears intended to merge a geometric, modular construction with softened corners, balancing a technical, machine-made silhouette with a more approachable, rounded finish. The large lowercase proportions and compact interiors prioritize impact and presence over delicacy.
Many glyphs show deliberate corner rounding and squared-off terminals, with a preference for horizontal cuts and minimal stroke modulation. Numerals share the same rounded-rectangle logic, producing a cohesive set that feels designed for punchy, high-contrast applications.