Sans Contrasted Mypo 7 is a light, normal width, very high contrast, italic, normal x-height font.
Keywords: headlines, fashion, editorial, branding, packaging, elegant, refined, modern, editorial tone, luxury branding, elegant emphasis, display impact, hairline, calligraphic, slanted, crisp, airy.
A sharply slanted, high‑contrast design with a hairline-to-bold stroke rhythm and smooth, continuous curves. The letterforms feel drawn with a pointed pen: thin joins and terminals sit alongside fuller vertical and diagonal strokes, creating a distinctly shimmering texture in text. Proportions are relatively narrow with generous interior counters, and the overall construction favors clean, serifless endings and tapered terminals rather than bracketed feet. Uppercase forms are sleek and open, while lowercase shows fluid, single-storey shapes (notably a and g) and tall ascenders that reinforce a brisk, forward motion.
This font is best suited to display settings such as magazine headlines, fashion and beauty branding, premium packaging, and short promotional copy where its contrast and italic energy can be appreciated. It can also work for pull quotes and subheads when set with comfortable spacing and at sizes large enough to preserve the fine hairlines.
The overall tone is polished and fashion-forward, projecting sophistication and a premium, editorial sensibility. Its contrast and slant add drama and immediacy, while the restrained finishing keeps it contemporary rather than ornamental.
The design appears intended to deliver a contemporary, elegant italic voice with dramatic contrast and a clean, serifless finish—capturing a luxe, editorial feel while maintaining a streamlined, modern silhouette.
In running text the strong contrast creates a lively sparkle, with thin strokes contributing to a delicate, airy color. Numerals follow the same calligraphic logic, with rounded forms and tapered strokes that match the letterforms’ rhythm.