Sans Contrasted Haba 5 is a very bold, very wide, high contrast, upright, normal x-height font visually similar to 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, assertive, athletic, retro, industrial, punchy, display impact, brand presence, retro flavor, strong legibility, blocky, rounded, compact, soft corners, sturdy.
A heavy, compact sans with broad proportions and strongly modeled stroke contrast. Forms are built from simple, sturdy geometry with rounded joins and softened corners, giving counters a squarish-oval feel. Curves tend to swell into thick terminals while horizontal or connecting strokes pinch thinner, creating a carved, dimensional rhythm across the alphabet. The lowercase is sturdy and wide, with short-looking extenders and large internal spaces that keep letters like a, e, and g readable at display sizes. Numerals follow the same robust, slightly compressed construction, with a notably full 8 and 9 and a simple, upright 1.
Works best for headlines, posters, and branding where maximum impact is needed at large sizes. It fits sports identity systems, event graphics, and packaging fronts that benefit from a sturdy, retro-leaning voice. In longer passages it will feel dense and dominant, so it’s most effective when used sparingly with generous spacing and clear hierarchy.
The overall tone is bold and confident, with a vintage, scoreboard-like presence. Its softened, inflated curves make it feel friendly rather than sharp, while the strong weight and contrast add impact and a sense of physicality. The texture reads energetic and attention-grabbing, suited to loud headlines and branding moments that want to feel solid and emphatic.
Likely intended as a display sans that combines a robust, wide silhouette with sculpted contrast for visual punch. The softened corners and bulging curves suggest an aim to feel bold and approachable while still projecting strength and authority.
The design shows a consistent preference for broad bowls and thick vertical masses, with thin cross-strokes creating clear internal separation in letters like E, F, and t. Round letters (O, Q) are drawn as wide ovals with tight apertures, and diagonal forms (V, W, X, Y) keep a chunky, stable stance rather than a delicate point. In text, the dark color and compact counters create a dense rhythm that favors short lines and display settings over extended reading.