Sans Normal Tifu 4 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, editorial, packaging, modern, assertive, clean, confident, impact, emphasis, display, clarity, brand voice, geometric, sturdy, crisp, monolinear, open counters.
A heavy, expanded sans with crisp, clean edges and strongly simplified letterforms. Round characters lean on near-circular bowls with open counters, while straight-sided forms (E, F, H, N) keep a firm, architectural rhythm. Curves are smooth and controlled, terminals are mostly flat, and joins are direct rather than calligraphic, giving the design a compact, stable silhouette despite its wide set. Lowercase forms follow the same solid construction, with single-storey a and g and a sturdy, utilitarian feel in stems and shoulders.
Best suited to display work such as headlines, posters, cover lines, and brand marks where width and weight can create instant emphasis. It can also work for short editorial subheads and packaging statements that need strong, clear impact, but its broad proportions are less efficient for dense body text.
The overall tone is confident and contemporary, with an editorial punch that reads as direct and unambiguous. Its broad stance and strong silhouettes suggest a voice that is assertive and headline-oriented rather than delicate or conversational.
The design appears intended to deliver a modern, high-impact sans voice with a wide stance and simplified geometry, prioritizing bold presence and clean reproduction in large sizes. Consistent, uncluttered forms suggest an aim toward versatile display typography for contemporary branding and editorial environments.
The sample text shows consistent texture across long lines, with wide, open shapes keeping counters readable at display sizes. Numerals are similarly bold and rounded, matching the uppercase in weight and presence for prominent figure-setting.