Sans Superellipse Poday 12 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Gravitica Compressed' by Ckhans Fonts, 'Notification JNL' by Jeff Levine, 'PODIUM Sharp' by Machalski, 'Hype vol 2' by Positype, and 'Agharti' by That That Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, assertive, industrial, efficient, contemporary, space saving, high impact, modern utility, headline focus, tall, compact, clean, rectilinear, rounded corners.
A tall, tightly condensed sans with compact counters and a predominantly vertical rhythm. Strokes are sturdy and even, with minimal modulation, and terminals read as clean and squared with subtly rounded corners. Curves (notably in C, O, Q, and lower-case bowls) are built from rounded-rectangle geometry, producing a controlled, superelliptic feel rather than a purely circular one. The lowercase shows a straightforward, modern structure with single-storey a and g, short crossbars, and a compact, high-utility silhouette; figures are similarly narrow and vertically oriented for dense setting.
Well-suited to headlines and display typography where vertical economy and impact are needed, such as posters, packaging, and brand wordmarks. It can also work for signage or UI labels when space is constrained, though its dense texture suggests it will be most comfortable at larger sizes.
The overall tone is direct and utilitarian, projecting a no-nonsense, engineered character. Its compressed stance and firm stroke weight add urgency and authority, while the softened corners keep it from feeling harsh or overly technical.
The design appears intended to maximize presence in minimal horizontal space, combining a condensed build with controlled, rounded-rectilinear shaping. It prioritizes a strong, uniform texture and legibility in large-scale settings while maintaining a clean, contemporary voice.
A few glyphs lean on simplified, space-saving constructions (notably the compact bowls and narrow apertures), which reinforces a poster/heading personality. The narrow proportions create strong texture in text, especially in mixed-case lines and numeric strings, where the font maintains consistent vertical emphasis.