Serif Other Ihla 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Quartell Round' by NREY (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, interfaces, techy, industrial, retro, futuristic, utilitarian, geometric styling, tech tone, display impact, systematic consistency, squared, angular, rounded corners, blocky, stencil-like.
A squarish, geometric serif with mostly uniform strokes and softened corners. Many curves are treated as rounded rectangles, giving counters a boxy, engineered feel, while terminals and serifs read as small, squared notches rather than long brackets. The rhythm is tight and compact, with straight-sided bowls, flat-topped arcs, and occasional cut-in details that create a subtly stenciled, modular construction. Figures and capitals keep a consistent, grid-like logic, producing a sturdy, systematic texture in text.
Best suited for headlines, logos, and short text where its modular, squared character can be a feature—such as tech products, industrial themes, sci‑fi or gaming graphics, and packaging. It can work in UI labels or signage-style applications when set with generous tracking to keep the texture from feeling too compact.
The overall tone is mechanical and forward-leaning, suggesting control panels, instrumentation, and tech branding with a retro-futurist edge. It feels pragmatic and engineered rather than literary, with a confident, slightly game/sci‑fi atmosphere.
The design appears intended to merge a serif classification with a constructed, geometric backbone—prioritizing a machine-made look, consistent shapes, and strong silhouette recognition over traditional serif warmth.
Distinctive squared apertures and rounded-rectangle counters help maintain clarity at display sizes, while the compact spacing and angular joins can create a dense color in longer passages. The serif treatment is restrained and geometric, acting more as functional corner cues than decorative calligraphy.