Sans Normal Abgop 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, marketing, signage, modern, friendly, airy, casual, clean, clarity, approachability, modernity, versatility, motion, geometric, rounded, oblique, open apertures, soft terminals.
A clean oblique sans with largely geometric construction and smoothly rounded curves. Strokes are even and consistent, with soft, slightly tapered terminals and generally open counters that keep the letterforms clear. Uppercase shapes read broad and stable, while the lowercase mixes single-storey forms (notably a and g) with generous bowls and a straightforward, uncluttered skeleton. The overall rhythm is lightly slanted and fluid, giving lines a gentle forward motion without becoming cursive.
This font suits interface copy, product branding, and contemporary editorial layouts where a clean sans with a subtle forward slant helps create momentum. It also works well for marketing headlines and short-to-medium text blocks that benefit from an approachable, modern voice.
The tone is modern and approachable, balancing neutrality with a casual, conversational slant. Rounded forms and open shapes make it feel friendly and contemporary, while the restrained detailing keeps it professional rather than playful.
The design appears intended to provide a versatile, contemporary oblique sans that reads cleanly while adding a hint of energy through slant and rounded geometry. Its simplified forms and open construction suggest an emphasis on clarity, friendliness, and broad everyday usability.
Figures are simple and readable with consistent stroke weight and smooth curves, and punctuation (like the round i/j dots) matches the soft geometric theme. The oblique angle is steady across letters, contributing to a coherent, streamlined texture in paragraph settings.