Sans Normal Abgun 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Noah' by Fontfabric, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui labels, editorial, branding, posters, packaging, clean, contemporary, friendly, dynamic, casual, modernize, add motion, improve readability, soften tone, rounded, slanted, humanist, open apertures, soft terminals.
A slanted sans with smooth, rounded construction and largely uniform stroke thickness. Curves are clean and generous, with open counters and apertures that keep forms airy at text sizes. Terminals feel softened rather than sharply cut, and the overall rhythm is lively due to the consistent rightward slant and slightly varied character widths. The figures are straightforward and modern, matching the letterforms with simple, even modulation and clear silhouettes.
It suits interface labels, short editorial passages, and brand systems that want a clean sans with added energy. The italic angle and rounded forms work well for headlines, pull quotes, and packaging or signage where a friendly, contemporary impression is desired.
The font conveys a modern, approachable tone with a sense of motion from its italic stance. Its rounded geometry and open shapes read as friendly and readable rather than formal or technical, giving it an easygoing, contemporary voice.
The design appears aimed at providing an everyday sans voice with an inherent italic dynamism, balancing geometric clarity with softer, more approachable curves. It prioritizes legibility through open counters while keeping the texture smooth and modern.
Uppercase forms stay simple and geometric, while the lowercase introduces a more humanist feel through open joins and round bowls. The slant is steady across letters and numerals, helping maintain a cohesive texture in longer lines of text.