Sans Normal Idmaf 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, handwritten, approachable, playful, human warmth, casual voice, friendly readability, handwritten feel, rounded, soft terminals, slanted, informal, open counters.
A slanted, rounded sans with softly modulated strokes and smooth, brush-like curvature. Letterforms are built from simple, open shapes with generous rounding at joins and terminals, creating an easy rhythm and a slightly bouncy baseline feel. Curves dominate the construction, with compact bowls, open apertures, and consistent, smooth stroke endings that avoid sharp corners. Numerals follow the same soft, handwritten logic, staying clear and legible while retaining the relaxed, organic gesture.
Works well for branding and packaging that need a human, approachable voice, as well as posters, social media graphics, and short headlines where personality is a priority. It can also serve in interface accents or pull quotes when set with comfortable tracking and sufficient size to preserve its casual texture.
The overall tone is warm and informal, suggesting quick, confident handwriting translated into a clean typographic system. It reads as friendly and personable rather than strict or technical, with a light, upbeat energy suited to conversational copy and audience-facing messaging.
The design appears intended to combine the warmth of handwriting with the consistency of a rounded sans, delivering an informal italic voice that stays readable and cohesive across letters and figures.
The italic slant is integral to the design rather than an afterthought, giving lines a continuous forward motion. Spacing appears moderately loose and even, helping maintain clarity despite the lively, hand-drawn character of the strokes.