Sans Normal Verat 1 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Filson Pro' and 'Filson Soft' by Mostardesign (names referenced only for comparison).
Keywords: ui text, branding, editorial, marketing, packaging, modern, friendly, clean, casual, approachable, readability, modernization, softening, informality, versatility, rounded, humanist, open, smooth, airy.
A slanted sans with softly rounded terminals and smooth, continuous curves that give letters an even, flowing rhythm. Strokes are clean and consistent, with open apertures and generous internal space that keep counters clear in both upper- and lowercase. The shapes lean toward humanist proportions—round letters are slightly oval, joins are calm rather than sharp, and forms like a, e, and g read as simple, contemporary constructions. Numerals follow the same understated, rounded logic with straightforward silhouettes suited to general text settings.
This font works well for interface copy, product branding, and editorial layouts where a clean sans with a conversational slant can add warmth without sacrificing readability. It also suits headings and short-form marketing text that benefits from a contemporary, smooth typographic voice.
The overall tone is modern and approachable, with a gentle, informal energy from the steady slant and rounded finishing. It feels neutral and readable rather than technical or decorative, making it well suited to communication that wants to sound friendly and current.
The design appears intended as a versatile everyday sans that combines a modern construction with softened edges and a steady forward motion. Its emphasis on open forms and consistent rhythm suggests a focus on comfortable reading across a range of sizes and contexts.
Capitals are clean and uncluttered, while the lowercase maintains a consistent texture with minimal quirks, emphasizing clarity over personality. The spacing and letterfit appear balanced in the sample text, producing an even gray value without looking rigid.