Sans Contrasted Hydi 3 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, editorial display, retro, assertive, poster-ready, playful, chunky, impact, vintage display, attention grabbing, warmth, soft terminals, bracketed joins, ink-trap feel, compact counters, rounded shoulders.
A heavy, display-oriented roman with broad proportions and pronounced stroke modulation. The forms are built from sturdy verticals and wide bowls, with noticeable contrast between main stems and connecting strokes. Terminals tend to be softened and slightly flared, and several joins show subtle bracketing that gives an inked, print-like warmth. Counters are relatively compact for the weight, helping the characters hold together as solid silhouettes while still keeping key apertures readable.
Best suited for large sizes where its strong contrast and wide proportions can be appreciated—headlines, poster typography, cover treatments, branding marks, and packaging. It can work for short subheads or pull quotes, but the dense color and compact counters make it less ideal for long, small-size reading.
The overall tone is bold and charismatic, mixing a vintage headline sensibility with a friendly, slightly whimsical softness. Its wide stance and dark color create a confident, attention-grabbing voice that feels at home in retro or entertainment-forward contexts rather than restrained corporate settings.
The design appears intended to deliver maximum visual presence with a classic display flavor—combining robust, wide letterforms with softened finishing details to keep the tone approachable while remaining emphatic and high-impact.
The texture in lines of text reads rhythmic and punchy: round letters (O, Q, o, p) appear particularly weighty, while diagonals (V, W, X) have crisp, simplified geometry that contrasts with the softer curved terminals elsewhere. Numerals are similarly stout and built for impact, maintaining a consistent dark color across the set.