Sans Normal Tyguv 7 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, retro, impact, approachability, clarity, display, rounded, soft corners, bulky, compact, sturdy.
A heavy, rounded sans with broad proportions, smooth curves, and softened joins that keep the large weight feeling approachable. Counters are relatively compact, giving letters a dense, poster-ready color, while strokes stay clean and uniform in direction with only gentle modulation. Terminals are generally blunt and slightly rounded, and the overall rhythm is steady, with generous curves in letters like C, G, O, and S balancing squarer constructions in E, F, and T. The lowercase leans toward single-storey simplicity (notably a and g), with short, sturdy extenders and clear, rounded dots on i and j.
Best suited for large-size applications where strong impact and quick recognition matter—headlines, posters, storefront or event signage, and bold brand systems. It can also work for short blocks of text or callouts where a friendly, heavy presence is desirable, though the dense counters suggest avoiding very small sizes for extended reading.
The tone is bold and personable, combining a contemporary, no-nonsense clarity with a nostalgic, display-driven friendliness. Its rounded geometry and compact counters create a warm, slightly playful voice that still reads as solid and dependable.
The design appears intended to deliver maximum presence with an approachable, rounded voice—pairing sturdy, simplified shapes with a smooth, geometric feel for attention-grabbing display typography.
In the sample text, the dense letterforms produce strong texture and emphasis, especially in mixed-case settings. Numerals appear robust and highly legible, with rounded forms that match the alphabet’s overall softness and weight.