Serif Contrasted Aggu 7 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, fashion, magazines, branding, packaging, elegant, fashionable, editorial, refined, dramatic, luxury, display, modern classic, hairline serifs, vertical stress, sharp terminals, wide apertures, calligraphic.
This typeface is a refined serif with pronounced thick–thin modulation and a clear vertical stress. Serifs are delicate and crisp, with hairline horizontals and sharply tapered joins that create a glossy, high-end rhythm on the page. Uppercase proportions feel tall and stately, while the lowercase maintains a readable, moderately sized x-height with open counters and smooth curves. Overall spacing appears carefully balanced, and the numerals share the same polished contrast and clean, pointed detailing as the letters.
It excels in display settings such as magazine headlines, fashion and beauty layouts, premium branding, and upscale packaging where fine details can be appreciated. It can work for short editorial passages at larger sizes, but its hairlines and sharp contrast will benefit from generous size and good reproduction conditions.
The tone is poised and luxurious, leaning toward contemporary editorial sophistication rather than rustic or utilitarian warmth. Its dramatic contrast and fine details convey glamour and precision, making text feel curated and upscale.
The design appears intended to deliver a modern, high-fashion serif voice: crisp, dramatic, and elegant, with a focus on refined detail and confident vertical structure. It prioritizes visual sophistication and editorial impact over ruggedness or neutrality.
Curved letters show controlled, elegant swelling into thick stems and very fine connecting strokes, giving a distinctly calligraphic sheen without becoming overtly ornamental. The ampersand and round forms echo the same sharp, slender finishing strokes, reinforcing a consistent, high-polish personality.