Sans Superellipse Hikiy 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Military Jr34' by Casloop Studio, and 'Bike Tag JNL' by Jeff Levine (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, tech, industrial, sporty, futuristic, assertive, impact, modernity, utility, brand presence, systematic geometry, rounded corners, squared forms, stencil-like, compact, geometric.
A heavy, geometric sans built from squared, superellipse-like outlines with consistently rounded corners and largely uniform stroke weight. Curves resolve into soft rectangles rather than true circles, giving counters a boxy, engineered feel (notably in O, Q, 0, 8, 9). Terminals are blunt and flat, with crisp joins and minimal modulation; several diagonals and notches introduce a subtly cut, almost stencil-like construction in letters such as A, K, M, N, V, W, X, and Z. Lowercase follows the same rigid geometry with compact bowls and short apertures, while numerals are wide, blocky, and designed for strong presence at display sizes.
Best suited to headlines and short, punchy text where its dense, squared forms and rounded corners create a bold, contemporary texture. It works well for logos, product marks, packaging panels, event posters, and sports or tech branding, and can also serve as a strong UI/display accent when used at sufficiently large sizes.
The overall tone is modern and utilitarian, with a confident, high-impact voice. Its rounded-rectangle geometry reads as tech-forward and sporty, evoking interfaces, equipment labeling, and contemporary branding that prioritizes strength and clarity over warmth.
The letterforms appear designed to deliver maximum impact with a cohesive rounded-rect geometry, balancing hard industrial structure with softened corners. The goal seems to be a distinctive, contemporary display sans that feels engineered, fast, and confident while remaining highly consistent across letters and numerals.
The design emphasizes horizontal and vertical structure, with tight interior spaces and squared counters that can visually fill in at smaller sizes. Distinctive, angular details (like the triangular A apex and the Q tail) add character without breaking the uniform, engineered rhythm.