Sans Superellipse Guban 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Cube' by FontFont and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, tech, confident, sporty, modern, impact, clarity, modernity, approachability, systematic, squared-round, compact, sturdy, geometric, blocky.
A heavy, geometric sans with a squared-round (superellipse) construction throughout. Strokes are thick and even, with flat terminals and generously rounded outer corners that keep forms soft while staying compact. Counters tend toward rounded-rectangle shapes, and the overall fit feels tight and efficient, producing a dense, high-impact texture in text. The lowercase uses single-storey forms where applicable, with short, sturdy joins and minimal modulation for a clean, engineered look.
This design is well suited to headlines, titles, and short blocks of copy where strong presence and clarity are priorities. It works particularly well for branding, packaging, and wayfinding/signage that benefits from a compact, high-impact sans with softened corners. For extended text, it will be most effective at larger sizes where counters and spacing have room to breathe.
The font reads as assertive and contemporary, with an industrial practicality that also leans sporty and tech-forward. Its rounded corners temper the mass, giving it a friendly, product-oriented tone rather than a harsh or purely utilitarian one. The overall voice feels confident and straightforward, designed to be noticed quickly.
The letterforms suggest an intention to merge geometric, rounded-rectangle construction with a robust, display-first weight for modern applications. It appears designed to deliver quick recognition and a consistent, engineered texture across caps, lowercase, and numerals. The rounded corners likely aim to add approachability while retaining a solid, functional silhouette.
Round letters like O/Q show a squarish silhouette rather than a perfect circle, reinforcing the superellipse theme. Numerals are similarly chunky and compact, matching the letterforms closely for consistent color. In longer lines, the heavy weight and tight spacing create a strong, poster-like presence rather than a light reading rhythm.