Sans Normal Bubam 24 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Linear Grotesk' by Designova, 'Devoid' by Dropper, 'Neufile Grotesk' by Halbfett, 'Bari Sans' by JCFonts, 'Arbeit' by Studio Few, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, editorial, wayfinding, presentations, clean, neutral, modern, friendly, functional, legibility, versatility, clarity, neutral tone, geometric, rounded, open apertures, even rhythm, plainspun.
This is a clean sans with largely geometric construction and smooth, continuous curves. Strokes are even and steady, with rounded terminals on many forms and minimal modulation, producing a calm, uniform texture. Uppercase shapes read straightforward and balanced, while the lowercase shows simple, contemporary forms with open apertures (notably in c/e) and a single-storey g. Counters are generously open and the overall spacing feels measured, supporting clear word shapes in text.
It works well for UI and product text where clarity and even rhythm are important, and it can also serve comfortably in longer-form reading such as editorial layouts. The clean forms and open counters make it suitable for signage and wayfinding at moderate sizes, while its understated character fits business documents and slide decks without drawing attention to itself.
The tone is neutral and modern, leaning friendly due to its rounded curves and unforced proportions. It avoids overt personality or stylization, giving it a practical, reliable voice suited to contemporary interfaces and general-purpose communication.
The design appears intended as a general-purpose, modern sans that prioritizes legibility and consistency across uppercase, lowercase, and numerals. Its geometric backbone and restrained detailing suggest a focus on versatility for everyday typography rather than expressive display use.
Distinctive details include the single-storey lowercase g and a Q with a clear, angled tail, both reinforcing a modern, utilitarian feel. Numerals appear straightforward and highly legible, with smooth bowls and consistent stroke endings that keep the set visually cohesive.