Sans Normal Onlug 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 521' by Bitstream, 'Gill Sans' and 'Gill Sans MT' by Monotype, 'Barnaul Grotesk' by ParaType, 'Belle Sans' by Park Street Studio, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, impact, clarity, modernity, approachability, geometric, rounded, compact, solid, straightforward.
A sturdy sans with mostly geometric construction and rounded bowls, set with even, low-contrast strokes and clean terminals. Curves are broad and smooth, while straight strokes stay firm and vertical, giving the alphabet a stable, blocky rhythm. Counters are moderately open and shapes feel compact rather than airy, with a consistent, no-nonsense weight distribution across letters and numerals.
Best suited for headlines, posters, and brand marks where a bold, clean word shape needs to read quickly. It also fits signage and packaging that benefit from compact, high-impact letterforms and consistent numerals.
The overall tone reads modern and approachable, with a confident, practical voice. Its rounded geometry softens the heaviness, keeping it friendly while still feeling direct and emphatic.
The design appears intended as a straightforward, contemporary workhorse for display typography—prioritizing clarity, strong silhouettes, and a friendly geometric feel for attention-getting text.
Capitals present strong, simplified silhouettes, and the lowercase maintains clear, uncluttered forms that stay legible at display sizes. Numerals match the same solid, rounded logic, keeping the set visually cohesive for mixed alphanumeric use.