Sans Superellipse Ormaz 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Acumin' by Adobe, 'CF Blast Gothic' by Fonts.GR, and 'Atrament' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, industrial, condensed, assertive, utilitarian, poster-like, space-saving impact, headline strength, signage clarity, geometric solidity, blocky, squared-round, compact, sturdy, high-impact.
This typeface is built from compact, heavy strokes with rounded-rectangle (superellipse) curves and largely monoline construction. The proportions are tight and vertically emphasized, with short extenders and a tall lowercase that keeps words dense and efficient. Corners are softened rather than sharp, and joins stay chunky and stable, producing a consistent, engineered rhythm across straight-sided and rounded forms. Counters are relatively small for the weight, and the overall texture reads as a solid, continuous band of black at display sizes.
It works best where space is limited but impact is needed—headlines, posters, storefront or wayfinding-style signage, packaging callouts, and bold brand marks. The sturdy shapes and compact width help maintain presence in tight columns or stacked compositions, especially at medium-to-large sizes.
The tone is strong and no-nonsense, with a compressed, headline-driven presence that feels industrial and functional. Its squared-round geometry suggests modern signage and utilitarian labeling rather than delicate editorial typography. The result is confident and attention-grabbing, with an approachable softness from the rounded corners.
The design appears intended to deliver maximum visual weight and legibility within a constrained width, using softened rectangular geometry to stay friendly while remaining forceful. It prioritizes uniform stroke behavior and compact spacing to create a dense, poster-ready typographic color.
Lowercase forms lean toward simplified, single-storey constructions with minimal modulation, reinforcing clarity in dense settings. Numerals match the same condensed, block-like logic, keeping line color consistent in mixed text.