Serif Other Eklu 7 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logos, circus, vintage, playful, theatrical, quirky, display impact, retro flair, decorative voice, showcard feel, flared, wedge serif, stenciled, cutout, swashy.
A very heavy, high-contrast serif with pronounced wedge-like terminals and frequent interior cut-ins that create a cutout/stenciled impression. Strokes swell and taper dramatically, producing a lively, uneven rhythm and noticeable shape variation from letter to letter. The design favors compact counters and sharp notches, with rounded bowls contrasted by crisp triangular joins, giving the alphabet a sculpted, poster-oriented presence.
Best suited to large sizes where the interior cut-ins and sharp wedges can be appreciated—posters, headlines, labels, and storefront-style signage. It can also work for logos or wordmarks that want a bold, retro theatrical voice, but it is likely to feel busy in long passages or small text.
The overall tone feels theatrical and attention-grabbing, with a vintage showcard flavor and a mischievous, playful edge. The angular notches and bold silhouettes add a slightly eccentric, handmade character that reads more like display lettering than neutral text.
The design appears intended as an expressive display serif that amplifies impact through extreme weight, dramatic contrast, and decorative cutout detailing. Its forms prioritize character and silhouette over neutrality, aiming to evoke vintage show typography and bold print ephemera.
Uppercase forms are especially assertive and ornamental, while lowercase retains strong personality through exaggerated terminals and distinctive entry/exit shapes. Numerals follow the same cutout logic with bold, simplified forms, keeping the set visually cohesive in headlines and short statements.