Sans Normal Amrim 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Arazatí' by TipoType and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, direct, impact, clarity, modernity, versatility, geometric, rounded, sturdy, neutral, high-impact.
A heavy, geometric sans with broad circular forms and simplified construction. Strokes are consistently thick with minimal contrast, and terminals are predominantly straight-cut, giving the shapes a crisp, engineered feel. Counters are generous in round letters like O and Q, while joins and diagonals (A, V, W, X, Y) read firm and stable. The lowercase follows a single-storey, straightforward approach with compact apertures and solid verticals, creating a dense, even texture in text.
This font is well suited to headlines, branding marks, packaging callouts, and signage where strong presence and quick recognition are priorities. It also works for short UI labels or navigation elements when you want a confident, modern tone, though longer passages may benefit from larger sizes and comfortable line spacing due to the dense color.
The overall tone is contemporary and assertive, with a friendly smoothness coming from its round geometry rather than softness in detailing. It feels practical and no-nonsense, suited to messaging that needs to land clearly and confidently without decorative personality.
The design appears intended to deliver a modern geometric sans voice with strong impact and broad usability, prioritizing clarity, consistency, and a confident silhouette across letters and numerals.
At larger sizes the design reads very clean and logo-ready; in continuous text the weight produces a strong, dark rhythm, so spacing and line length will play a noticeable role in perceived openness. Numerals match the same sturdy, geometric logic and hold their presence well alongside uppercase.