Sans Normal Eklip 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, packaging, posters, elegant, airy, refined, modern, readable italic, modern refinement, soft elegance, text emphasis, slanted, clean, smooth, open, graceful.
This typeface presents a clean, slanted roman structure with smooth, rounded joins and gently tapered stroke endings. Curves are broadly drawn and open, giving counters a generous feel, while the overall construction stays restrained and uncluttered. Uppercase forms are simple and legible with softened terminals, and the lowercase follows a steady rhythm with clear differentiation between similar shapes. Numerals are flowing and slightly calligraphic in their movement, aligning with the italic stance without becoming decorative.
It suits editorial settings where an italic voice is needed for emphasis across longer passages, as well as brand and packaging work that benefits from a refined, contemporary slant. It can also serve well in titles, pull quotes, and poster copy when a light, graceful texture is desired.
The tone is polished and calm, combining contemporary simplicity with a subtle, human warmth from the italic motion. It reads as poised and understated rather than exuberant, lending a quiet sophistication to text.
The design appears intended as a versatile italic that stays clean and readable while adding a sense of motion and polish. It aims to bridge modern sans sensibilities with a gently human, typographic cadence for text-forward applications.
The slant is consistent across cases and figures, and letterforms maintain even spacing and a smooth baseline flow in running text. Round letters (such as O/C/G and o/e/c) feel especially fluid, while diagonals (V/W/X/Y) keep a crisp, disciplined presence without sharp aggression.