Sans Normal Asgem 23 is a regular weight, normal width, monoline, upright, tall x-height font visually similar to 'Mazot' by Hurufatfont, 'Moderna Condensed' by Los Andes, 'Anodina' by Stefano Giliberti, and 'Unione' by TOMO Fonts (names referenced only for comparison).
Keywords: ui text, signage, wayfinding, editorial, presentations, clean, modern, neutral, friendly, utilitarian, clarity, versatility, readability, modern utility, open apertures, rounded terminals, even rhythm, high legibility, geometric influence.
This typeface is a clean, monoline sans with a largely geometric construction softened by subtly rounded terminals. Proportions are balanced and consistent, with broad, open counters in letters like C, O, and e, and a straightforward, low-contrast stroke that keeps texture even across lines. The lowercase features single-storey forms (notably a and g) and a tall x-height that makes the set read large and clear at text sizes, while capitals remain simple and stable with crisp joins and minimal idiosyncrasies. Numerals follow the same plainspoken model, with smooth curves and simple, readable silhouettes.
It performs well in interface copy, product labeling, and information-heavy layouts where quick recognition matters. The tall x-height and open apertures support small-size readability, while the calm, even rhythm also suits headings and short editorial blocks without drawing attention away from content.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded curves and open shapes lend it a mild friendliness, while the disciplined geometry keeps it professional and matter-of-fact.
The design appears intended as a versatile, everyday sans: simple geometric foundations, softened edges, and an emphasis on legibility across a wide range of sizes. It aims to be broadly applicable for contemporary communication, from digital UI to print information design.
In running text, spacing and stroke uniformity produce a steady, low-noise color suitable for longer passages. The punctuation and basic shapes shown integrate seamlessly with the letterforms, reinforcing a consistent, no-frills voice.