Sans Normal Askof 2 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Incised 901' by Bitstream, 'Garnison' by OzType., 'Ravenna Serial' by SoftMaker, 'TS Ravenna' by TypeShop Collection, and 'Antique Olive' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, signage, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, neutrality, readability, geometric, rounded, open apertures, even color, corporate.
A clean geometric sans with smooth, circular bowls and broadly even stroke weight throughout. Curves are generous and consistent, with open apertures and uncluttered joins that keep the texture calm and readable. Uppercase forms feel steady and straightforward, while the lowercase shows a tall x-height with simple, contemporary shapes; terminals are mostly straight or gently rounded rather than calligraphic. Numerals match the same geometric construction, with clear, modern silhouettes and a consistent baseline presence.
Works well for user interfaces, product copy, and general editorial text where a steady rhythm and open shapes support readability. The clean geometry also suits contemporary branding systems and straightforward signage, especially when a neutral, dependable voice is needed.
The overall tone is modern and neutral, leaning friendly rather than severe thanks to its rounded geometry and open counters. It reads as practical and approachable, suited to interfaces and everyday communication where clarity is the priority.
The design appears intended as a versatile, modern sans for broad day-to-day use, prioritizing clarity, consistency, and a calm typographic color. Its geometric construction suggests an aim for a contemporary, system-friendly aesthetic that remains approachable in continuous text.
Rhythm is even and predictable, producing a smooth gray value in paragraphs. Letterforms favor simple, broadly circular construction, giving the design a restrained, contemporary character without decorative gestures.