Serif Other Uthy 10 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: sports branding, team apparel, posters, headlines, logos, sporty, retro, assertive, dynamic, industrial, speed cue, impact, brand voice, retro tech, display emphasis, rounded corners, flared terminals, ink-trap feel, compact counters, angled cuts.
This typeface is a heavy, right-slanted design with rounded-rectangular construction and smoothly softened corners. Strokes are robust and even, with small flared, wedge-like terminals and occasional angled cutoffs that give the outlines a machined, aerodynamic feel. Many curves resolve into squarish bowls (notably in O, C, and e), and counters tend to be compact, reinforcing a sturdy, dense color on the page. The rhythm is energetic and slightly compressed in places, with a mix of straight segments and controlled curves that maintains consistent texture in both uppercase and lowercase.
It is well-suited to display applications where momentum and strength are desired: sports branding, team or event graphics, product marks, headlines, and poster typography. The dense stroke weight and compact counters favor larger sizes, where the distinctive squared curves and flared terminals can be clearly appreciated. It can also work for short UI labels or packaging callouts when a bold, technical personality is needed.
The overall tone reads fast, tough, and utilitarian—like lettering used for performance, competition, or engineered products. Its slant and squared curves suggest motion and impact, while the softened corners keep it approachable rather than harsh. The result feels distinctly retro-futuristic, evoking late-20th-century sports branding and technical display typography.
The design appears intended to combine italic motion cues with a sturdy, engineered silhouette, creating a distinctive display face for impactful messaging. Its squared curves, softened corners, and terminal flares suggest a deliberate blend of industrial precision and retro athletic styling, optimized for strong brand presence rather than long-form reading.
Distinctive details include a single-storey a, a compact, squared e with a tight aperture, and numeral forms that keep the same rounded-square logic (especially 0, 6, 8, and 9). The joins and inner corners sometimes appear slightly notched or relieved, creating an ink-trap-like impression that adds character at display sizes. Uppercase shapes are broad and stable, while lowercase forms lean more fluid and cursive-adjacent without becoming script-like.