Sans Normal Diduh 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, product design, branding, editorial, clean, modern, neutral, friendly, minimal, legibility, versatility, modern clarity, approachability, system-ready, rounded, open apertures, humanist, even rhythm, geometric influence.
A clean sans with smooth, rounded curves and straightforward, near-monoline construction. Proportions feel balanced and contemporary, with generous counters and open apertures that keep forms clear at text sizes. Uppercase shapes are crisp and restrained, while the lowercase shows subtle humanist influence in its softened joins and simple terminals, maintaining an even, steady rhythm across words. Numerals are simple and highly legible, with clear differentiation and consistent alignment to the overall system.
This font suits interface labels, dashboards, and app typography where clarity and consistency matter. It also performs well for general-purpose body copy in editorial layouts, reports, and marketing materials that call for a contemporary, understated voice. Its clean shapes and readable numerals make it a solid choice for wayfinding-like signage and data-forward presentations at moderate sizes.
The overall tone is modern and neutral, leaning friendly due to its rounded forms and open spacing. It feels practical and unobtrusive, designed to support content rather than call attention to itself, making it suitable for clean, contemporary interfaces and communications.
The design appears intended as a versatile, everyday sans for modern communication, prioritizing legibility and an even typographic texture. Its rounded geometry and open forms suggest a goal of approachability while keeping a disciplined, system-ready structure for repeated use across print and screen.
In running text, the font maintains a calm color and predictable spacing, helping longer passages read smoothly. Curves (such as in C, G, O, and e) feel carefully controlled, giving a polished, product-oriented impression without becoming cold or overly technical.