Sans Normal Ormir 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller Next' by Fontfabric, 'Evolved' by Hemphill Type, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Interval Next' by Mostardesign, and 'Signal' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social media, friendly, playful, casual, approachable, lively, approachability, impact, playfulness, readability, rounded, soft, bouncy, chunky, compact.
A heavy, rounded sans with compact proportions and softly inflated curves. Strokes are consistently thick with minimal contrast, and terminals tend to finish bluntly with subtle rounding rather than sharp cuts. Counters are generally open and generous for the weight, while joins and curves feel slightly springy, giving the letterforms a gentle, uneven rhythm. The lowercase uses single-storey forms (notably a and g), and the overall texture reads dense but not cramped, with clear shapes at display sizes.
Best suited for short-to-medium display text such as headlines, posters, packaging, and logo/brand wordmarks where a friendly, high-impact voice is needed. It also works well for social graphics and signage that benefits from bold, rounded shapes and quick recognizability at larger sizes.
The overall tone is warm and informal, leaning toward a cheerful, kid-friendly personality rather than a strict corporate neutrality. Its bouncy curves and chunky mass convey friendliness and approachability, with a hint of retro sign-and-sticker charm.
The design appears intended to deliver strong visual impact with a welcoming, rounded voice—combining sturdy, simple construction with subtly playful proportions to keep the tone light and approachable.
Diagonal-heavy letters (like K, V, W, X, Y) show a slightly animated stance, contributing to the lively feel. Round characters (O, Q, 0, 8, 9) are notably full and soft, while straight-sided letters (E, F, L, T) keep the set grounded with sturdy, simple construction.