Sans Normal Onbog 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'FF Kievit' by FontFont, 'Tipperary eText' by Monotype, and 'Cinta' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, confident, modern, friendly, straightforward, pragmatic, clarity, impact, utility, headline, clean, geometric-leaning, open counters, sturdy, high impact.
The design is a solid, modern sans with rounded, open curves and a uniform stroke feel. Counters are generally generous and circular in character, helping maintain clarity at display and text sizes. Terminals are mostly clean and blunt, with a few subtly angled cuts in diagonals that add energy without becoming stylized. Proportions lean balanced and workmanlike, producing an even rhythm across words and lines.
It suits branding and marketing where a bold, contemporary sans is needed, including headlines, posters, packaging, and UI callouts. The open shapes and steady rhythm also make it workable for short-to-medium text such as subheads, captions, and editorial decks where a strong typographic color is desired.
This typeface feels confident and straightforward, with a practical, no-nonsense tone. Its friendly roundness keeps it approachable, while the heavy color on the page gives it a strong, assertive voice that reads as contemporary and dependable.
The letterforms appear designed to deliver clear, emphatic communication with minimal stylistic distraction. The combination of round construction and firm terminals suggests an intention to stay neutral and versatile while still producing strong typographic presence.
The figures are sturdy and simple, matching the overall tone and maintaining consistent weight. Uppercase forms read stable and architectural, while the lowercase maintains a compact, efficient silhouette that keeps paragraphs looking dense and impactful.