Sans Contrasted Jiso 2 is a very bold, very wide, very high contrast, italic, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, logotypes, sporty, assertive, retro, dynamic, dramatic, impact, speed, display, branding, emphasis, slanted, compressed, sheared, ink-trap, cut-in.
A slanted, display-oriented sans with aggressive contrast and wedge-like stroke modulation that creates sharp, blade-cut terminals. Letterforms are wide and heavy, with compact internal counters and frequent notches or cut-ins that emphasize motion and direction. The rhythm is energetic and uneven in a deliberate way, with some glyphs showing pronounced diagonal stress and angled joins that read as engineered rather than handwritten. Numerals mirror the same bold, forward-leaning stance, with strong horizontal slabs and tapered entries that heighten the sense of speed.
Best suited to short, high-impact settings such as posters, event headlines, sports-themed branding, packaging callouts, and logo wordmarks. It also works well for title cards or editorial display where a forceful, kinetic voice is desired, especially when set large to preserve the internal shapes.
The overall tone is loud, fast, and competitive—more "headline on a poster" than "quiet text." Its sharp contrasts and sheared silhouettes suggest performance, impact, and a slightly retro athletic attitude, lending instant urgency to short phrases and brand marks.
The design appears intended to deliver maximum impact through a wide stance, strong slant, and sharply contrasted strokes, creating a sense of speed and power. The repeated wedge terminals and cut-in details look purpose-built to form a distinctive, branded texture in display sizes.
At larger sizes the carved details and tight counters become a distinctive texture, while at smaller sizes those same cut-ins can darken interiors and reduce clarity. The italic angle is substantial, so line setting will feel strongly directional and best when given generous tracking and leading.