Sans Contrasted Jiso 7 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, dramatic, assertive, retro, editorial, impact, speed, attention, branding, display, slanted, sheared, dynamic, angular, teardrop terminals.
A slanted, heavy display face with pronounced stroke contrast and an overall sheared construction. Letterforms are wide and sturdy, with thick, dark stems paired with hairline diagonals and pointed, blade-like joins. Counters are compact and often wedge-shaped, and many curves end in tapered, teardrop-like terminals that emphasize the diagonal momentum. The rhythm is energetic and uneven in a deliberate way, with strong horizontal expansion and sharp transitions that read clearly at large sizes.
Best used for big, impactful typography such as headlines, posters, event graphics, sports or automotive-style branding, and punchy packaging callouts. It also works well for short wordmarks or titling where the dramatic contrast and slant can be showcased without crowding.
The font projects speed and force, combining a sporty, headline-forward attitude with a slightly retro, poster-like flair. Its high-contrast cuts and aggressive slant create a sense of urgency and spectacle, suited to attention-grabbing statements rather than quiet text.
The design appears intended as a high-impact display italic that maximizes motion and contrast, using sharp joins and tapered terminals to create a fast, aggressive texture. Its wide stance and dark mass suggest it’s built to dominate layouts and deliver strong emphasis in short bursts.
The numerals and capitals maintain the same bold-leaning silhouette and sharp, high-contrast details; thin strokes become especially hairline in places, which heightens the drama but can make fine features delicate at smaller sizes. The design’s distinctive diagonal stress and pointed details are consistent across the set, giving it a cohesive, branded feel.