Sans Normal Olkun 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Milcone' by Letterhend, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, clean, impact, clarity, approachability, modern branding, display legibility, rounded, open, sturdy, high-contrast-free, compact.
A heavy, geometric sans with consistently even stroke weight and round, generously curved bowls. The shapes lean on simple circular construction, with smooth joins and largely closed terminals that keep counters compact but clear. Uppercase forms are broad and stable, while lowercase letters stay straightforward and highly legible, with a single-storey “a” and “g” and minimal modulation in curves. Numerals are robust and rounded, matching the letterforms for a cohesive, contemporary texture.
Performs best in display contexts such as headlines, posters, and prominent UI/marketing callouts where strong weight and rounded geometry improve impact. It also fits branding and packaging that benefit from a modern, friendly voice, and works well for signage or labels that need quick recognition at a glance.
The overall tone is friendly and direct, with a confident presence that feels modern and uncomplicated. Rounded geometry and ample curves soften the weight, giving it an approachable, upbeat character suitable for clear, everyday messaging.
The design appears intended as a versatile, high-impact geometric sans: bold enough for emphasis, yet softened through rounded construction to stay approachable. Its consistent stroke and simple forms suggest a focus on clarity and contemporary visual identity.
Counters remain fairly open for a weight this strong, supporting readability in short blocks. The rhythm is steady and the silhouette is clean, making it well suited to bold typographic statements without looking aggressive.