Cursive Pogur 7 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, quotes, social media, greeting cards, friendly, casual, playful, handmade, approachable, handwritten feel, casual display, modern script, friendly tone, quick notes, brushy, looping, slanted, rounded, bouncy.
A lively cursive script with a consistent rightward slant and rounded, loop-driven construction. Strokes feel brush-pen like, with subtly tapered terminals and moderate thick–thin variation that stays even across the alphabet. Letterforms are compact and vertically oriented, with tall ascenders/descenders and relatively small counters, giving the texture a dense, rhythmic line. Connections are fluid where applicable, and capitals are simplified but prominent, built from broad entry strokes and generous loops rather than formal swashes.
Well suited to short-to-medium display settings such as logos, product packaging, café menus, invitations, greeting cards, and social graphics. It can also work for headings or pull quotes where a handmade, personable voice is desired, especially at sizes large enough to keep the loops and counters clear.
The overall tone is warm and personable, like quick, confident handwriting made presentable for display. Its soft curves and buoyant rhythm read as upbeat and informal, leaning toward crafty, boutique, and lifestyle aesthetics rather than corporate formality.
Designed to capture the look of modern, brush-influenced cursive handwriting in a clean, repeatable system. The emphasis is on fast, friendly legibility with a continuous flow and a cohesive set of caps, lowercase, and numerals for everyday display use.
Rounded joins and enclosed loops in several letters create a slightly inky, continuous flow, while the numeral set matches the script’s slant and softness for cohesive mixed text. Spacing is tight and the texture becomes darker in longer lines, so the face reads best when given a bit of breathing room.