Sans Normal Vedar 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fuse', 'Fuse V.2', 'Fuse V.2 Printed', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, confident, energetic, friendly, modern, impact, motion, approachability, modernity, clarity, rounded, oblique, soft corners, open counters, large apertures.
This typeface is a slanted, heavy sans with rounded construction and smooth, low-contrast strokes. Curves are generously drawn with softened terminals, giving letters like C, G, O, and S a buoyant, almost airbrushed feel, while straight strokes remain clean and steady. Proportions lean wide and open, with clear interior spaces and broad counters that keep the dense weight from feeling cramped. The figure set is similarly rounded and sturdy, with clear, simple silhouettes and consistent stroke behavior across curves and joins.
It works best for short to medium-length display settings where impact and motion are desirable, such as headlines, brand marks, sports or lifestyle graphics, and promotional posters. The open counters and rounded shapes also make it suitable for signage and large-format applications where clarity at a distance matters.
The overall tone is upbeat and assertive, combining a sporty forward lean with approachable, rounded shapes. It reads as contemporary and energetic rather than formal, with a friendly smoothness that keeps the heavy weight from feeling aggressive.
The design intention appears to be a bold, modern sans that communicates speed and confidence while staying friendly through rounded geometry and soft terminals. It is shaped to create a strong, uniform word image with high visual presence in display typography.
The rhythm is driven by large, circular forms and consistent curvature, producing a cohesive texture in words. The slant is pronounced enough to imply motion, which pairs well with the wide, open letterforms for attention-grabbing display use.