Sans Normal Vidum 6 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella' by Emtype Foundry, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Molde' by Letritas, and 'Boxed' and 'Boxed Round' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, energetic, emphasis, speed, impact, modernity, slanted, geometric, rounded, compact, high-impact.
A slanted sans with sturdy, even strokes and smoothly rounded curves. Letterforms feel compact and slightly condensed in their interior spaces, with broad, stable verticals and clean, open counters. Terminals are mostly straight or softly rounded, keeping the silhouette crisp while maintaining a friendly softness in curves. The italic angle is consistent across caps, lowercase, and numerals, producing a unified forward motion and a tight, rhythmic texture in text.
Best suited for attention-grabbing headlines, short promotional copy, and branding systems that need a strong, fast-moving feel. It also works well for posters, packaging callouts, and sports or fitness-oriented graphics where impact and momentum are priorities.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests speed and momentum. Its solid weight and tidy geometry create a confident, contemporary voice that feels at home in active, modern branding.
The design appears intended to deliver a bold, modern sans voice with a consistent italic drive, balancing geometric clarity with rounded softness for strong display performance and energetic brand expression.
Capitals read cleanly with simplified construction, while the lowercase shows rounded bowls and compact joins that help maintain a steady line. Numerals are sturdy and clear at display sizes, matching the same slanted, no-nonsense tone as the letters.