Sans Normal Jibef 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Linear' and 'URW Grotesk' by URW Type Foundry, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, modern, punchy, impact, motion, clarity, modernity, oblique, rounded, compact, heavy, blocky.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are thick and fairly even, with smooth curves in bowls and rounded terminals that keep the weight from feeling harsh. Letterforms show a pragmatic, slightly squared geometry in places (notably in angular joins and diagonals), while counters stay open enough to remain readable at display sizes. The figures match the letter weight closely and have sturdy, simplified shapes suited to bold settings.
Best suited for high-impact display work such as headlines, posters, brand wordmarks, and promotional graphics where strong presence is needed. It can also work for short callouts on packaging and signage, especially when you want a sense of speed and emphasis; it is less ideal for long-form reading due to its dense, heavy texture.
The overall tone is energetic and forward-leaning, with a confident, athletic feel. Its heft and slant create urgency and motion, giving headlines a loud, promotional presence without becoming decorative.
Likely designed to provide a forceful, modern oblique sans that reads quickly and projects motion. The rounded geometric forms and consistent stroke weight suggest an emphasis on clarity and repeatable shapes for branding and bold messaging.
The rhythm is tight and dense in text, with strong black shapes that create a high-impact texture. Diagonals and joins read crisp, while rounded bowls (like in O/o) help maintain a friendly, approachable edge. The lowercase includes a single-storey a and g, reinforcing a contemporary, utilitarian voice.