Sans Normal Alrov 2 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'BD Megatoya' by Balibilly Design; 'Giga Sans' by Locomotype; 'Technica' by Monotype; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, neutral, clarity, impact, modernity, versatility, legibility, geometric, rounded, compact, sturdy, high-legibility.
A sturdy sans with smooth, rounded curves and minimal stroke modulation. The design favors broad, open shapes and clean joins, with consistently thick terminals that read as blunt and contemporary. Counters are generally generous and the lowercase is compact and functional, supporting dense setting without feeling cramped. Numerals and capitals share the same even, geometric construction, producing a steady rhythm and strong silhouette in display sizes.
Best suited for headlines and short-form text where a strong, even texture is desired—such as branding, packaging, posters, and UI/wayfinding elements. The robust strokes and open forms keep words readable at a distance and hold up well against busy backgrounds. It can also work for brief supporting copy when you want a confident, contemporary emphasis.
The overall tone is modern and confident, with a friendly edge from the rounded geometry and soft curves. It feels straightforward and utilitarian rather than expressive, projecting clarity and stability. The heavy presence and clean shapes give it an assertive, contemporary voice that still stays approachable.
The font appears designed to provide a clear, contemporary sans voice with strong presence and consistent geometry. Its simplified forms and even color suggest an emphasis on versatility for modern communication, prioritizing legibility and a stable typographic rhythm across capitals, lowercase, and numerals.
Round letters like C, O, Q and G show a controlled, near-geometric construction, while diagonals in A, V, W, X and Y keep a crisp, engineered feel. The two-story forms are avoided in favor of simple, modern lowercase shapes, and the figures appear designed to match the same solid, uniform texture as the letters.