Slab Contrasted Vujy 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Marselis Serif' by FontFont, 'Prumo Slab' by Monotype, and 'Abril' and 'Abril Titling' by TypeTogether (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, bold, friendly, retro, confident, loud, impact, readability, retro character, brand presence, bracketed, chunky, rounded, sturdy, soft corners.
A heavy slab-serif with broad proportions and a compact, blocky construction. Strokes show clear but not extreme contrast, with thick, rectangular slabs that read as slightly softened and often subtly bracketed into the stems. Counters are relatively small and the overall color is dense, producing strong impact at display sizes. Letterforms lean toward sturdy geometric shapes with gentle rounding at joins and terminals, giving the face a solid rhythm without feeling sharp or brittle.
This font is well-suited to display applications such as posters, bold headlines, storefront/signage, and branding systems that need a strong, readable presence. It can also work for punchy editorial callouts or short subheads where a dense, slab-serif texture adds authority and character.
The tone is assertive and attention-grabbing, with a warm, approachable retro flavor. Its chunky slabs and rounded details suggest a classic editorial or poster voice—confident and a bit playful—rather than a delicate or strictly formal one.
The design appears intended to deliver maximum visual weight with a sturdy slab-serif structure while keeping the forms inviting through rounded edges and moderate contrast. It aims to balance impact and readability for large-scale typography where a classic, retro-leaning voice is desirable.
In the sample text, the dense texture and short internal spaces make it feel best when given generous tracking and line spacing. The numerals match the heavy, grounded feel of the letters, maintaining the same robust slab treatment for consistent emphasis.